"Lovemarks."

upon reading the chapters in our text I would have to say that Chapter four, "All you need is Love" was probably my favorite. Yes, the Beatles inspired name and Rock and Roll references caught my attention but the philosophy behind the idea is intriguing. The way it talks about comrodery and goal setting. I really liked the "Six truths about Love" I found them to be... obvious but when put this way almost zen, and i like that. They reminded me of buddha's noble truths. My favorite section in the entire chapter was the two pages of quotes, you had Forrest Gump and Homer Simpson, Walt Disney and Voltaire. This one actually sounds like me, "I'm in favor of love as long as it doesn't happen when The Simpsons are on TV." (anita-6) The entire chapter is about focusing on what really matters to your consumer and giving it to them the best you can. You provide the public with what they love, and in return they will love you.